Ericsson
A historic force in the evolution of telecommunications, Ericsson remains a pioneer in innovative projects that help accelerate digitalization worldwide. In Italy, Ericsson operates three Research and Development centers located in Genoa, Pisa and Pagani. They are global hubs of excellence driving progress in 5G and the evolution of the most important network technologies.
VIDEO CONVENTION
The Next Steps in Artificial Intelligence
The convention focused, among the company’s key developments, on upcoming goals in robotics, machine learning, and the challenges of building artificial intelligence systems designed with sustainability in mind. Through an immersive visual journey, we explored and told the story of the brand’s centers of excellence: true technology laboratories looking toward the future.
An Unconventional Narrator
In the video, an off screen narrator guides us through Ericsson’s main research areas, presenting applications and solutions that expand what is possible and give shape to new forms of intelligence. That includes the very person speaking to us.
With a small twist early on, we finally see the face behind the voice: someone we have never seen before, because, as she explains, she is an avatar created using AI.
A custom built host for the Ericsson meeting, we carried this figure through the video strategy and recreated her consistently throughout, to communicate innovation and the future Ericsson is building from every angle.
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